by Emmylou T. Presilda, DA13-RCISRD

Bad news interests people, good news doesn’t.

This rephrased quotation from Napoleon Bonaparte, in reality, has posed a challenge to development journalists especially those in the government. The competition between good and bad news is becoming more evident as mainstream media networks continues to compete for ratings. More often than not, developmental articles end up unpublished or unnoticed leaving the people unaware of the good things the government has been doing.

Recognizing such challenge, the National Convergence Initiative for Sustainable Rural Development (NCI-SRD) through the Knowledge Management Component conducted a five-day Training on Journalism and Development Communication Reporting held in Pagadian City from June 20-24.

Aimed at enhancing the capacities of the Regional Convergence Initiative Component Working Groups from the Department of Agriculture (DA), Department of Agrarian Reform (DAR), Department of Environment and Natural Resources (DENR), and Department of Interior and local Government (DILG), and selected Local Government Units, participants are trained the salient features in Photo Journalism, Newswriting, and the importance of Development Communication.


NCI-SRD is a strategy to develop and operationalize a common framework for sustainable rural development (SRD) that will facilitate the convergence of the resources of the different agencies to maximize the impact on countryside development. It aims to contribute to inclusive growth and poverty reduction, particularly in the countryside, through complementation of efforts in the rural sector. Thus, there is a need to promote social awareness so the general public would understand the efforts of those behind the NCI-SRD.

“The need to package information on the convergence initiative and continuously bring this information to our stakeholders and the public for transparency, appreciation and cooperation is crucial to the success of this combined effort”, said NCI Director Oscar Parawan during the opening day.

NCI also aims to improve, conserve, protect, and rehabilitate natural resources through the development and implementation of environment-friendly enterprise and livelihood opportunities. Such, comes the need for awareness.

“I believe we are on the right track. This is very timely especially now that the incoming Secretary of Agriculture has emphasized the need to prioritize IEC in all development initiatives.” Parawan added.

After the training, participants shall form part of the development advocates under the initiative to cover its implementation throughout the country.